Semi permanent makeup

Where Beauty Begins

Salford & Swinton's Best SPMU & Beauty Studio

Semi permanent makeup

Where Beauty Begins

Salford & Swinton's

Best SPMU & Beauty Studio

welcome to

Penelope Ink & Co

Where confidence begins with every stroke.

At Penelope Ink & Co, beauty is more than skin deep — it's about confidence, self-expression, and showing up as your best self every day. With studios in both Salford and Swinton, we bring high-quality, client-focused beauty treatments closer to you. We specialize in semi-permanent makeup (SPMU) and advanced beauty treatments designed to enhance your natural features and simplify your daily routine. From microblading and lip blush to brow lamination, HD brows, LVL lashes, and laser hair removal, every service is tailored to help you feel empowered, polished, and unapologetically you.

Our commitment is to precision, safety, and results that look effortlessly natural. Whether you're looking to wake up with flawless brows, restore faded pigment, or finally ditch the razors and wax strips, you're in expert hands! But Penelope Ink & Co isn’t just about technique — it’s about connection. We believe in honest conversations, real transformations, and a service experience that makes you feel seen and supported.

meet the artist

Penny Roberts

The hands (and heart) behind your beauty transformation.

Hi, I’m Penny, the founder and face behind Penelope Ink & Co and the person who’ll be shaping your brows, enhancing your lips, lifting your lashes, and helping you fall in love with the mirror again.

With a background in semi-permanent makeup, aesthetics, and advanced brow and lash techniques, I bring a deep passion for precision, natural results, and client confidence. Every treatment is done with care, artistry, and a serious eye for detail.

But I’m not just about perfect lines and pigment. I’m about creating a space where you can show up exactly as you are! No judgment, No pressure. Just real results, honest advice, and a good dose of banter (because beauty should be fun, too).

I’ve trained with some of the best in the industry, but what truly sets my work apart is the personal connection I build with every client. Whether you’re here for your first treatment or your tenth, you’ll leave feeling seen, supported, and a little bit unstoppable. Ready to create your signature look?

bespoke journey

The spmu process

Consultation

We’ll chat through your goals, assess your features, and discuss the best treatment for your needs. This is your time to ask questions and feel completely informed and comfortable.

Treatment

Your treatment is carried out with precision, care, and high-quality products in a clean, calm environment. Expect beautiful, natural-looking results tailored just for you.

Top Up

A top-up session is required for all new SPMU treatments and is carried out 4–8 weeks later to perfect the shape, colour, and finish. This ensures your results last longer and heal beautifully.

beauty that lasts

Signature Treatments

Semi-Permanent Makeup

Enhance your natural features with long-lasting results. From microblading to lip blush and ombre brows, SPMU gives you effortless definition every day — no pencils, liners, or touch-ups needed.

Brow Treatments

Tame, tint, and transform your brows with HD Brows, lamination, wax, and tint services. We create balanced, face-framing brows that suit your features and your vibe. Natural, bold, or anything in between.

Lash Treatments

Our LVL Lash Lift & Tint gives your natural lashes a lifted, lengthened, and darker appearance — perfect for low-maintenance beauty with maximum impact. No extensions, just your lashes, elevated.

Tattoo Removal

Safe, non-laser removal of unwanted pigment from previous SPMU work. This gentle method lifts old ink and supports natural fading, helping you start fresh with confidence and clarity.

Laser Hair Removal

Say goodbye to shaving and waxing. Our laser treatments offer smooth, long-term hair reduction for face and body — fast, effective, and tailored to your skin type and lifestyle.

To keep your brows looking fresh, a Colour Boost is recommended every 12-18 months. This quick session refreshes the pigment, ensuring your brows stay vibrant and natural-looking for longer.

must know

FREQUENTLY ASKED QUESTIONS

Do I need to pay a deposit to book?

Yes — all bookings require a non-refundable deposit within 24 hours to secure your appointment. Your booking is not confirmed until the deposit is paid.

What’s your cancellation and rescheduling policy?

You can reschedule with 5+ days’ notice.

* 3–4 days’ notice: Deposit is lost

* Less than 48 hours: Full payment required
* Failure to pay will result in future appointments being cancelled and blocked from booking again.

What if I’m running late?

A 10-minute grace period is allowed. Any later, and your appointment will be cancelled and the 48-hour policy will apply. Please plan ahead to avoid disappointment.

Do I need a patch test?

Yes — all new Brow & Lash clients must have a patch test done at least 48 hours before treatment. This ensures your safety and suitability for the service.

Do I need to fill out a consent form for SPMU?

Yes — all new SPMU clients must complete a digital consent form at least 48 hours before the appointment. You won’t be treated without this.

Can I wear makeup to my appointment?

Please arrive makeup-free, especially around the treatment area. This allows us to use the full appointment time effectively and achieve better results.

Does semi-permanent makeup hurt?

Most clients feel only mild discomfort. We use high-quality numbing cream to keep you comfortable throughout. The sensation is often described as light scratching.

How long does microblading or lip blush last?

SPMU results typically last 12–24 months, depending on your skin, lifestyle, and aftercare. A top-up is required 4–8 weeks after the first session for best results.

What’s the healing time for SPMU?

Healing takes about 4–6 weeks. Expect minor redness, swelling, or flaking in the first few days. Full results appear after the skin has fully healed.

Can you work over old semi-permanent makeup?

Yes — but only after an assessment. In some cases, we may recommend saline removal first if the old pigment is too dark, uneven, or saturated.

How long do lash and brow treatments last?

* HD Brows / Tint: 4–6 weeks

* Brow Lamination / LVL Lashes: 6–8 weeks
Keeping up with regular appointments will maintain your look.

Is laser hair removal permanent?

Laser offers long-term hair reduction, not instant permanent removal. Most clients need 6–8 sessions, with occasional maintenance top-ups for best results.

Is laser hair removal suitable for all skin types?

Yes — we use technology that’s suitable for most skin tones and hair types. A patch test and consultation are required to ensure the right settings for you.

What happens if I don’t pay after cancelling late?

If payment isn’t made after a late cancellation, all future bookings will be cancelled, and you will be unable to book again. We strictly enforce this policy to protect our time.

Can I bring someone with me to my appointment?

To maintain a calm, focused environment, we kindly ask that you attend your appointment alone unless otherwise agreed. No children or guests in the treatment room, please.

Get in touch

Ready to book or have a question? Let’s chat.

We’re here to help you glow with confidence whether you’re booking your first appointment or just have a quick question about treatments, availability, or aftercare.

Feel free to reach out via the chat widget, or message us directly through contact info below.

CONTACT US

Use the chat widget

07961 172430

FOLLOW US

Salford Studio

By appointment only

Vintage Nail & Beauty, 211 Langworthy Rd, Salford

City Centre, 211 Langworthy Rd, Salford M6 5PW, UK

Swinton Studio

By appointment only

Taylor Jade Beauty Studio, 76a Barton Road, Swinton

76a Barton Rd, Swinton, Manchester M27 5LP, UK

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